Proof
Here Are the Success Stories.
You don't want to waste your time with a solution that doesn't work. Here are the results, ROI, and mistakes we made that led us to develop better solutions for your innovative practice.
Warning
- Weren't lazy
- Took massive action
- Overcame fear
- Maximized our model
Here's the Breakdown.
These are some breakdowns of the good, bad and ugly. Not just highlight reel. Since healthcare innovators flirt with "failure", we included that part too.
Rob DeMartino
Superior Health Solutions
When Rob started working with Etho, he had already worked with 13 different marketing agencies and consultants. He struggled to find a good fit for his practice. We helped him develop his acquisition system and found him someone to run it.
He scaled from $40K/mo to $126K/mo and growing.
Mistakes
Rob has been instrumental in the growth of Etho. Many of the innovative things we came up with were spearheaded by Rob. Mistakes like only focusing on 1 marketing channel, or creating singular points of failure, no-show rates skyrocketing, even advertising mistakes. We ended up inventing our Patient Funded Acquisition model because of Rob.
Lessons
We learned how to help the educate the patient on the “unbelievable”, and developed a process to give patients the proper amount of pre-education without giving away the secret sauce. Rob specializes in reversing autoimmune, so it's a pretty unbelievable thing. We found a way to ensure that patient was invested in their health - which we now share with all clientele.
Kevin Lenderman
Kevin's Wellness Clinic
When Kevin started working with us — he was running radio and TV ads. He was the one always coming up with fresh ideas for promoting his practice, but could never break through 100K/mo. We installed our system and within 5 months he had scaled to $270K/mo.
Mistakes
Should have recommended a more comprehensive package to support his team and train them on the potential growth that was coming. We learned that unless you have all team members onboard, the rocketship's velocity and altitude doesn't give people's lungs time to "adjust to the air".
Lessons
We created a growth map and plan for his staff to know timelines, checkpoints, and checklists to know what needed to be done to support the quick growth. We templatized multiple systems, because every 3x in size, you break the systems that got you the growth.
Blythe Landry
Blythe Landry Coaching
When Blythe started working with us she was wanting to remove the unpredictability in client acquisition. She knew she could breakthrough to the next level, but didn't have the roadmap and guidance she was looking for exact steps to get to the next level.
She was able to 2.5x her offer price with our process and has the confidence knowing that her practice is decommoditized — positioned as a true "Category-of-1" business.
Mistakes
We learned about not being as dogmatic about tactics and strategies, as long as the overall philosophy, principles and model makes sense. This allowed us to evolve ourselves and prove that the licensing model works across industries.
Lessons
The major lesson coming into the mental health space was understanding the nuances that come with how people who needed her help. Being more delicate in the messaging, and minimizing many of the more assertive sales copywriting techniques that engender action would actually deter someone dealing with tremendous trauma.
More Results.
More testimonials from our clients.
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