How Etho Works and FAQs

Click To Watch FAQ Video
In this video, you will learn
  • The Why & What Etho is.
  • How we help our clients grow on average $462,358.93 in topline revenue in 12 months.
  • What our process looks like and how we work with our clients.
  • What makes us unique, and how much time this will take.
  • What are the different growth programs, and which one is right for you.

Got the info you need?Have any specific questions or want to talk to an advisor?

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3 Levers. 3 Layers

Our Growth Codex

When we combine these 2 together, we get the multiplicative effect necessary for your practice to breakthrough any bottlenecks or roadblocks to dominate and defend your position in the market.

The Levers

Combining all three creates the patient acquisition system that finds or creates patients who know they want and need to work with you.


Create patient offers so good that instead of you selling them — patients ask you to buy them.


Install our full-stack systems so you can automate the patient education and filtering process.


Create a predictable, dependable and sustainable flow of patients with ads that call out the people you want.

The Layers

It's one thing to know what the levers are to pull in your business. Implementing and realizing them is a whole other ballgame. That's where Etho comes in, to be the guide up to the summit.


We consult and train you and your team to create specific and nuanced solutions in real time. We do this both in-person and virtually.


Curriculum that you and your team have on-demand access to solve problems and create outcomes at anytime. This is the codification of decades of collective experience - both successes and failures.


Working with our team to do the harder things for your business. Like designing and installing technology stack, ad tracking, initial setup, copywriting and auditing your consults. This is the done-for-you component.

Have More Questions?

Why is Etho better than traditional consulting or marketing firms?

At Etho we focus on the full-stack solution to create results that at times seem unbelievable. We are focused on creating and not competing.

Competition is for losers. It's a race to the bottom.

So just like we created our own game in business we will help you do the same for your practice.

Simply, Etho is a unlike any firm that you have seen before. We take contrarian approaches to solve acquisition, education and indoctrination infrastructure.

It would be like comparing a potato to a F-22 Raptor.

Is this just outsourced marketing?

Nope — the TL;DR version is: We will train you or a staff member to high competency while supporting every step of the way. That way your marketing is internal, not abdicated to an agency who has no clue what you do.

Our higher level programs, we will actually place and train an in-house ad manager for you.

Will you train my staff?

Yes — We have growth programs that include training for staff. If you are a solopractitioner we have have programs designed for you to grow and scale to needing staff. Our goal long term is for our relationship to last years as you build the practice you want, to the size you want, with the profitability & leverage you want.

I’m not tech savvy, will this work for me?

Based on our client feedback, the ease of use and consolidating all the training, and the technology templates have made it for even the most "tech-phobic" or "tech-illiterate" person able to build their acquisition systems.

Will I own my assets after they’re produced?

Yes — all assets that are created belong to you. Besides... what are we gonna do with them?! Ha!

Are there contracts?

No contracts, you can cancel at time. Our programs are month to month. Our goal is to keep you here as long as possible — and we've had some of our clients for years, but if you feel the engagement isn’t working for you than you can cancel at anytime with 7 day notice.

What if I’m not ready for a big program?

Hey that’s excited, no worries — we have free stuff, products, and smaller programs available for the practices who don’t need/want the larger programs.

If you have questions about which program is right for you — go ahead a book a call here.

What Our Clients
Are Saying

We were doing something unique. We needed something that was custom to us. We’ve worked with 13 different marketing agencies & consultants, nothing worked. Etho brings the patient offer development, the systems, the leverage and the marketing. It’s layers deep of new ideas that create sustainability and predictability.

Rob DeMartino
Superior Health Solutions

He won’t admit it, but JonCameron is the best growth consultant for innovative doctors.

Chris Cormier
The Nerve Health Institute

It hasn’t been easy. The problem is keeping up with the growth of my practice since we got the program. We’re hiring people as fast as we can, and almost have a month waiting list just to get in as a new patient. It’s been the most excited time in my practice career.

Kevin Lenderman
Kevin's Wellness Clinic

Etho helped me go from over 2,000 patients in my panel taking insurance, to 290 paying cash AND I’ve 2x’d my profits. The patients we work with now WANT to get better, and it’s more rewarding. Now, I spend more time being the CEO of my practice and being with my family.

Shelby Frost
Five Springs Health

Etho has been instrumental for my practice. They helped me go from charging by visit and people scoffing at $200, to offering $7,500 packages and patients saying "Is that all?"

Jennie Cho

Etho has taught me how to transcend my imagined constraints and think far above where other practitioners dare to think.

David Cunningham
Infinity Health & Body

I know I'm on to something, I just needed someone to help me bring it into fruition. First day we turned on the system, we got a $4,500 sale.

Glenda Davis

In 5 days of doing this process. I have already closed two $10,000 6 month clients in two days! In the past I was shying away from that offer and dimming it to my lesser package which was $5,500. Just the videos alone are giving me confidence and validating I have a lot to offer.

Blythe Landry
Blythe Landry Coaching

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