# Etho: full context

Canonical site: https://etho.net/
Last updated: 2026-10-01

> We build AI to persuade, convert, and sell. Tools, evaluations, and practical training for agentic marketing.

Olympus is the product Etho builds. It has its own site and map: https://www.getolympus.ai/llms.txt

---

Source: https://etho.net/

## We build AI to persuade, convert, and sell.

The future of marketing will be run by AI agents, and they’ll decide who wins human attention. We build the tools, evals, and training that help your company win more leads, sales, and profit.

[Explore Olympus](https://www.getolympus.ai) How we test

The problem

### AI can write more. That doesn’t mean it can drive revenue.

Today’s models can fill a page in seconds. They still miss the offer, invent the proof, flatten the brand, and overlook the person on the other side of the screen.

Good marketing takes judgment: what to say, who needs to hear it, where to spend, and what to change. A seasoned copywriter, media buyer, or designer knows the difference between work that looks finished and work that moves a business forward.

Our approach

### Raise the standard, then build the tools.

Olympus is where we put the work to the test. As we build, we turn what we learn into reusable skills, tools, and evals, and share them with the people building what comes next.

Our solution

### Tools and evals for agentic marketing.

Etho is building tools, evaluations, and practical training for agentic marketing. Benchmarks test copy and decisions against the customer, the evidence, and the offer. Calculators and reusable skills turn those lessons into work agents can execute.

Benches in progress

- Copywriting
- Direct response ads
- Email
- Conversion rate optimization
- Media buying
- Throughput
- Funnel building
- Decision-making
- Brand

### What we’re building

#### Conversion-first AI

Benchmarks that grade copy, offers, and funnels on what sells, not on what sounds good.

#### Marketing evals

Calculators and decision engines for media buying, CRO, and throughput that agents call mid-task.

#### Tools & skills

Direct response, email, and brand playbooks, packaged so any agent can put them to work.

#### Human judgment

Hands-on training for marketers who direct agents and hold them to a number.

### One infrastructure. Wherever you work.

Workspace OS

#### Plan, write, and launch campaigns with agents trained on what converts.

[Open Olympus](https://www.getolympus.ai)

CLI

#### Run your marketing from the terminal. Score copy, launch campaigns, and ship funnels without leaving the shell.

[Install the CLI](https://www.getolympus.ai/cli)

Mobile

#### Approve from anywhere. Check the numbers while your agents keep working.

[Get the app](https://www.getolympus.ai/mobile)

API

#### The models behind Olympus, available as an API for whatever you’re building.

[Build with the API](https://www.getolympus.ai/mcp)

### Frequently asked questions

#### What is Etho?

Etho is building tools, evaluations, and practical training for agentic marketing. We help people direct AI agents toward better copy, stronger offers, and work that drives revenue.

#### What can I do with Olympus?

Olympus is the workspace where we put that work to the test: planning, writing, and launching campaigns with agents, with people setting the direction and reviewing the work. Explore Olympus to see what’s available today.

#### How is Olympus different from a general-purpose AI tool?

Our focus is marketing judgment. We build around the customer, the evidence, and the offer, and turn what we learn into reusable skills, tools, and evaluations.

#### What are marketing evals?

Marketing evals are structured tests of copy and decisions. They check work against the customer, evidence, and offer, rather than judging only how polished it sounds. Our benches are in progress across copywriting, ads, email, media buying, funnels, and more.

#### Do I need to know how to code?

The workspace is the starting point for marketers. The CLI and API concepts are designed for people who prefer a terminal or want to build their own integrations. Their availability will be shared here when confirmed.

#### Who is Olympus built for?

Founders and solopreneurs, marketing teams, and agencies: people who direct marketing work and are accountable for its results.

#### How do I get started?

Choose Explore Olympus to visit the workspace. For products and resources that aren’t available here yet, the links on this page explain their current availability. [Explore Olympus](https://www.getolympus.ai).

### Built for people who drive revenue.

For founders & solopreneurs

#### Your whole marketing team, in one seat.

[Get started](https://offer.getolympus.ai/sales)

For teams

#### One quality bar for every campaign you ship.

For agencies

#### More client wins with the headcount you have.

---

Source: https://etho.net/about

## Building the AI *for* those who drive revenue.

Etho builds the tools, evals, and training for agentic marketing. Olympus is where that work runs: planning offers, writing copy, building pages, and running paid ads.

We started as a consultancy.

Now we *build* the technology.

### Our story

Etho is the parent company of Olympus, the workspace where agentic marketing gets planned, written, shipped, and put to the test.

We started as a marketing consultancy. Every new client meant hiring more people, and we decided that was the wrong lever. So we moved into technology. Olympus scales by running more campaigns, not by adding headcount, and it gets better with every result it sees.

Etho exists to build that system, and to keep building it, for the people who drive revenue.

### Founder

#### JonCameron Johnson

Founder & CEO

JonCameron builds companies. He started and ran a marketing consultancy, saw firsthand that agencies grow by adding people, and moved Etho into technology to build the alternative.

Today he leads Etho and the team building Olympus.

### Mission

The AI for those who drive revenue.

### Vision

A world where growing a business doesn’t need a bigger team.

### How we work

Eight rules we hire for, decide by, and hold each other to.

#### Outcome Obsessed.

Impact over effort, always.

We focus on what moves the needle bigger, faster, and with less risk for our customers. Every decision, feature, and line of code exists to drive measurable outcomes for the people who use Olympus.

#### No Shit Work.

If you wouldn’t eat it, don’t serve it.

Do the hard work. Build and ship products you’re proud to use and deliver. Quality is non-negotiable, because our customers deserve nothing less.

#### Always Learn.

Learn. Create. Measure. Adapt. Repeat.

We never stop growing or gaining new knowledge. Curiosity drives evolution; markets change constantly, and so do we.

#### Speed Wins.

Speed reveals truth.

The faster we get things to market, the faster we learn what truly works. Velocity compounds: every day we wait to ship is a day we could have been learning from real users.

#### Innovate Impossible.

Hold my drink. Be right back.

Our work lives on the edge of the impossible. If it doesn’t exist, we create it. We’re not building incremental improvements; we’re reimagining how marketing gets done.

#### The Phalanx.

One team, one line, one mission.

We win for our customers by holding each other accountable and protecting each other. Like the Greek phalanx, our strength comes from unity and moving forward as one.

#### Meritocracy Wins.

Results, not résumés.

The best idea rises to the top, no matter seniority or tenure. Great ideas can come from anywhere; we judge the strength of the argument, not the job title.

#### Brutal Honesty.

Truth is the ultimate productivity hack.

Communicate openly, directly, and clearly so we make progress without politics, smoke, or mirrors. Share context early and often, and speak the truth even when it’s uncomfortable.

### We’re building the team behind Olympus.

[See open roles](https://www.getolympus.ai/careers)

---

Source: https://etho.net/pricing

## Pricing

Choose your Olympus plan. Save 20% on annual subscriptions, with implementation paid upfront.

### Lambda

Self-led setup. No implementation fee.

Founding offer

$600 /mo

$7,200 at purchase

$7,200 subscription. Renews at $7,200 per year.

Lambda plan includes

- 2 active projects
- 1 ad platform (Meta or Google)
- 2 members · 1 organization
- Standard support

Save $1,800 per year [Get started](https://app.getolympus.ai/sign-up)

### Alpha

Implementation with Olympus. For growing teams and agencies.

Founding offer

$1,600 /mo

$22,200 at purchase

$19,200 subscription + $3,000 implementation. Renews at $19,200 per year.

Everything in Lambda, plus

- 5 active projects
- All supported ad platforms
- 5 members · 1 organization
- Priority support
- Migration included

Save $4,800 per year [Get started](https://app.getolympus.ai/sign-up)

### Sigma

Implementation with Olympus. For multi-brand organizations.

Founding offer

$6,000 /mo

$97,000 at purchase

$72,000 subscription + $25,000 implementation. Renews at $72,000 per year.

Everything in Alpha, plus

- Unlimited projects
- 10 members · 3 organizations
- Same-day support, 99.9% SLA
- Dedicated account manager
- White-glove migration

Save $18,000 per year [Contact sales](https://www.getolympus.ai/enterprise#contact)

### Olympus Enterprise

Custom Pricing

[Talk to us](https://www.getolympus.ai/enterprise)

For holding companies and networks running many brands or agency teams.

Everything in Sigma, plus

- Unlimited managed ad spend
- Unlimited projects and accounts
- Dedicated pod and account team
- Quarterly business reviews
- White-glove onboarding and SLA
- Custom integrations and reporting

### Room for your ad spend to grow

Covered monthly ad spend has no growth cap. A separate 0.5% fee applies only to the portion above $100,000 USD, combined across your covered accounts and workspaces.

Crossing the threshold alone does not stop campaigns or trigger a plan upgrade. You pay ad platforms separately. Subscription discounts do not apply to this fee.

Examples of the monthly advertising spend fee in USD

| Covered monthly spend | Above $100,000 | 0.5% fee |
| --- | --- | --- |
| $100,000 | $0 | $0 |
| $200,000 | $100,000 | $500 |
| $500,000 | $400,000 | $2,000 |
| $1,000,000 | $900,000 | $4,500 |

We combine covered advertising spend across your accounts and workspaces, convert it to USD using the documented monthly conversion method, and show the spend and calculation on your statement. The fee is based on advertising spend only.

### Compare plans

Every plan, side by side. Need more than Sigma? See [Enterprise](https://www.getolympus.ai/enterprise).

Scroll to compare all three plans.

| | Lambda From $600/mo, billed annually [Get started](https://app.getolympus.ai/sign-up) | Alpha From $1,600/mo, billed annually [Get started](https://app.getolympus.ai/sign-up) | Sigma From $6,000/mo, billed annually [Contact sales](https://www.getolympus.ai/enterprise#contact) |
| --- | --- | --- | --- |
| Usage | | | |
| Managed ad spend 0.5% on combined spend above $100,000/mo | **No growth cap** | **No growth cap** | **No growth cap** |
| Connected ad platforms | **Meta / Google** | **Meta, Google, TikTok, YouTube** | **Meta, Google, TikTok, YouTube** |
| Active projects | **2** | **5** | **Unlimited** |
| Team members | **2 members** | **5 members** | **10 members** |
| Organizations | **1** | **1** | **3** |
| Live funnels | **3** | **10** | **50** |
| CRM contacts | **10,000** | **100,000** | **1,000,000** |
| Media storage | **25 GB** Assets, media and files | **100 GB** Assets, media and files | **500 GB** Assets, media and files |
| Platform and agents | | | |
| Included in every plan | | | |
| Projects and Actions | Included | Included | Included |
| Inbox and CRM | Included | Included | Included |
| Funnel builder | Included | Included | Included |
| Copy agent | Included | Included | Included |
| AI media buyer | Included | Included | Included |
| Social studio | Included | Included | Included |
| Attribution and reports | Included | Included | Included |
| Threads | Included | Included | Included |
| Varies by plan | | | |
| Deep research agent | Not included | Included | Included |
| Brand and image studio | Not included | Included | Included |
| Video studio | Not included | Included | Included |
| Scheduled agent workflows | Not included | Included | Included |
| Financial intelligence | Not included | Not included | Included |
| Support | | | |
| Migration | Not included | **Included** | **White-glove** |
| Support level | **Standard** | **Priority** | **Same-day** |
| 99.9% uptime SLA | Not included | Not included | Included |
| Dedicated account manager | Not included | Not included | **Dedicated account manager** Plus monthly strategy calls |
| Monthly strategy calls | Not included | Not included | Included |
| Campaigns and creative allowances | | | |
| Active campaigns | **3** | **10** | **50** |
| Active automations | **5** | **10** | **25** |
| Custom domains | **2** | **5** | **Unlimited** |
| Advertising deep dives | **10** | **25** | **100** |
| AI image generations | **140** | **300** | **1,200** |
| AI presentations | **5** | **10** | **40** |
| Video editing minutes | **30 min** | **90 min** | **300 min** |
| Copy generation | **Unlimited** | **Unlimited** | **Unlimited** |
| AI agents and workflows | | | |
| Olympus Agent | Included | Included | Included |
| Workspace-aware assistance | Included | Included | Included |
| Shared agent conversations | Included | Included | Included |
| Guided agent workflows | Included | Included | Included |
| Scheduled agent tasks | Included | Included | Included |
| Action approvals and controls | Included | Included | Included |
| Brand and knowledge | | | |
| Brand Codex | Included | Included | Included |
| Brand voice | Included | Included | Included |
| Visual brand system | Included | Included | Included |
| Offers and product catalog | Included | Included | Included |
| Knowledge Base | Included | Included | Included |
| Shared media library | Included | Included | Included |
| Research and strategy | | | |
| Market intelligence reports | Included | Included | Included |
| Customer personas | Included | Included | Included |
| Offer Docs and Product Maps | Included | Included | Included |
| Social Intelligence | Included | Included | Included |
| Copy and creative | | | |
| Ad copy | Included | Included | Included |
| Sales scripts | Included | Included | Included |
| Email and SMS sequence copy | Included | Included | Included |
| Landing page copy | Included | Included | Included |
| Batch content creation | Included | Included | Included |
| Funnels and conversion | | | |
| Visual funnel builder | Included | Included | Included |
| Forms and lead capture | Included | Included | Included |
| Booking calendars | Included | Included | Included |
| Responsive pages and custom styling | Included | Included | Included |
| CRM and follow-up | | | |
| Contact records and history | Included | Included | Included |
| Opportunity pipelines | Included | Included | Included |
| Tasks and follow-ups | Included | Included | Included |
| Lead qualification | Included | Included | Included |
| Campaigns and analytics | | | |
| Meta campaign launch and management | Included | Included | Included |
| Campaign Autopilot | Included | Included | Included |
| Funnel performance and KPIs | Included | Included | Included |
| Offer economics | Included | Included | Included |
| Tracking links and source attribution | Included | Included | Included |
| Reports and recommended actions | Included | Included | Included |
| Integrations | | | |
| Meta | Included | Included | Included |
| GoHighLevel and HubSpot | Included | Included | Included |
| Calendars and meetings | Included | Included | Included |
| Cloud storage | Included | Included | Included |
| Company knowledge sources | Included | Included | Included |
| Figma brand import | Included | Included | Included |
| Email, SMS and alerts | Included | Included | Included |
| Stripe payments | Included | Included | Included |
| Webhooks | Included | Included | Included |
| Team and security | | | |
| Projects and task boards | Included | Included | Included |
| Team invitations | Included | Included | Included |
| Workspace roles and permissions | Included | Included | Included |
| Usage and billing management | Included | Included | Included |
| Workspace data isolation | Included | Included | Included |
| Sign-in and session controls | Included | Included | Included |
| Workspace API keys | Included | Included | Included |
| | [Get started](https://app.getolympus.ai/sign-up) | [Get started](https://app.getolympus.ai/sign-up) | [Contact sales](https://www.getolympus.ai/enterprise#contact) |

### Frequently asked questions

#### Which plan is right for my team?

Choose Lambda for self-led setup, Alpha for growing teams and agencies, or Sigma for multi-brand organizations. Compare team, project, organization, and implementation needs. Growing ad spend alone does not require a plan upgrade.

#### How does quarterly or annual billing work?

Annual billing saves 20% on the subscription; quarterly billing saves 10%. You pay the discounted subscription and the full implementation fee at purchase. Renewals include the subscription only. Implementation and the separate ad-spend fee are not discounted.

#### What do we pay upfront?

Alpha is $22,200 at purchase annually or $8,400 quarterly, including $3,000 implementation. Founding Sigma is $97,000 annually or $45,250 quarterly, including $25,000 implementation. With monthly billing, Alpha and Sigma charge only implementation at purchase; their first monthly subscription payment is one calendar month later. Lambda charges its first monthly subscription at purchase and has no implementation fee. Implementation is paid in full, with no installments.

#### What is Alpha’s standard monthly rate?

Alpha’s standard monthly rate is $2,000/month plus $3,000 implementation. Quarterly is $8,400 at purchase ($5,400 subscription plus implementation); annual is $22,200 ($19,200 subscription plus implementation). The cards above show the founding offers with the applicable subscription discount.

#### Is advertising spend included?

Advertising spend is paid to your ad platforms separately. Covered monthly ad spend has no growth cap. A separate 0.5% fee applies only to the portion above $100,000 USD, combined across your covered accounts and workspaces.

#### What happens when our ad spend grows?

Campaigns do not stop and your plan does not automatically change solely because spend crosses the threshold. At $200,000 in combined covered monthly ad spend, the fee is $500; at $500,000 it is $2,000. Your statement shows the covered spend and calculation.

#### Can we switch plans later?

Changing your plan or billing schedule means accepting the updated plan-specific MSLA before the change takes effect.

#### What does Enterprise include?

Enterprise provides a custom agreement for organizations that need additional workspaces, delivery support, integrations, or reporting. The covered ad-spend fee is separate from the subscription.

#### Can we cancel?

Monthly billing is cancel-anytime and is not an annual commitment. You can submit cancellation in billing settings. Quarterly and annual terms begin at purchase; their cancellation and refund terms follow the signed MSLA and applicable law.

### Built for growth. Ready today.

Launch your first campaign this week. Agents do the work, your team keeps control, and your pipeline grows.

[Get started](https://app.getolympus.ai/sign-up) [Watch demo](https://www.getolympus.ai/#introducing)

---

Source: https://etho.net/brand

## Brand guidelines

The Etho mark, type, color, and imagery, and how to present them clearly and consistently.

[Download brand assets](https://etho.net/brand-assets/etho-brand-assets.zip)

### Naming

How to write our names in running text.

**Etho**

One word with a capital E. It names the company, never the product.

**Olympus**

Our product. One word with a capital O. Write “Olympus,” not “Etho Olympus.”

**Etho, Inc.**

The legal entity. Use it in contracts, legal notices, and copyright lines.

### Logo

The mark and wordmark together. Use it whenever there’s room; it’s the primary way to refer to Etho.

On light backgrounds

[Download On light backgrounds as SVG](https://etho.net/brand-assets/etho-logo-ink.svg) [Download On light backgrounds as PNG](https://etho.net/brand-assets/etho-logo-ink.png)

On dark backgrounds

[Download On dark backgrounds as SVG](https://etho.net/brand-assets/etho-logo-marble.svg) [Download On dark backgrounds as PNG](https://etho.net/brand-assets/etho-logo-marble.png)

### Mark and icon

The mark alone suits tight layouts and logo grids. The icon sets it on a rounded tile for avatars, app icons, and social profiles.

Mark

[Download Mark as SVG](https://etho.net/brand-assets/etho-mark.svg) [Download Mark as PNG](https://etho.net/brand-assets/etho-mark.png)

Icon

[Download Icon as SVG](https://etho.net/brand-assets/etho-icon.svg) [Download Icon as PNG](https://etho.net/brand-assets/etho-icon.png)

### Usage

Give the marks room to breathe and use them as supplied.

Clear space equals x, the height of the circle in the mark.

**Keep it whole**

Don’t stretch, rotate, outline, recolor, or add effects to any mark. Use ink on light grounds and marble on dark ones.

**Keep it vector**

Set the mark on top of artwork as a separate layer. Never bake it into a generated image.

**Ask first**

Don’t combine our marks with yours or imply partnership or endorsement without written permission from Etho.

“Etho,” “Olympus,” and “Innovate Impossible” are trademarks of Etho, Inc. For anything not covered here, write to [support@etho.net](mailto:support@etho.net).

### Color

Marble and Ink carry almost every surface. Verdigris is a small accent for focus, status, and progress. The imagery accents are sampled from our artwork; use them in illustration, charts, and grounds behind photography, never for text or controls.

#### Core

- Marble color #F4F2EE
- Ink color #16181A
- Verdigris color #3E7A6B

#### Neutrals

- Stone color #6B6E70
- Limestone color #E2DFD9
- Night color #0E0F0F

#### Imagery accents

- Slate color #57616C
- Mist color #AEB3BD
- Dawn color #E5BA87
- Bronze color #896134

### Typography

A wide serif for what we say, a plain sans for how we explain it.

Aa*a*

#### Reckless Wide S

Medium and Medium Italic. Headlines and buttons.

Aa

#### Denim

Regular and Medium. Body copy, labels, and captions.

### Imagery

Surreal Greek stone, sea, clouds, and dawn light. Mythic, warm, and photographic, never cartoon or clip art.

**Text stays off**

Keep copy out of the artwork. When white type sits on an image, put a tonal scrim behind it.

**Small corners**

Images sit in frames with a 4px radius. Keep the intended crop; don’t round them into pills or circles.

### The Etho brand keeps evolving.

We update these guidelines as the brand grows. Grab the latest assets here, or write to [support@etho.net](mailto:support@etho.net) with questions.

[Download brand assets](https://etho.net/brand-assets/etho-brand-assets.zip)

---

Source: https://etho.net/investors

## The numbers behind Olympus.

Financial projections and the investor deck for Etho Inc., the company that builds Olympus. The pro forma requires an investor login.

### Pro forma

Financial projections for Etho Inc., with the assumptions and analysis behind them.

[Log in](https://proforma.etho.net)

### Investor deck Coming soon

Our pitch deck, and how Olympus runs growth for the businesses that use it.

The pro forma and investor deck contain projections and other forward-looking statements. They reflect current assumptions, are not guarantees of future results, and actual results may differ materially. Nothing on this page is an offer to sell or a solicitation of an offer to buy securities.

---

## Legal

- [Terms of Service](https://etho.net/terms.md): Terms of Service for Etho, Inc. Read the complete document and related policies.
- [Privacy Policy](https://etho.net/privacy.md): Privacy Policy for Etho, Inc. Read the complete document and related policies.
- [Disclaimers](https://etho.net/disclaimers.md): Disclaimers for Etho, Inc. Read the complete document and related policies.
- [Your privacy choices](https://etho.net/privacy-choices.md): Control analytics and advertising on etho.net. Your choices apply to this browser.